Which Networking Event is Right for You?
September 15th, 2006
Recently I was talking with a business owner who was grumbling that networking was a waste of time. They were out every day/evening at numerous networking events but hadn’t received any new business. Much to their despair, they’ve just experienced a shrinking wallet and a growing waistline from all those eggs & sausages.
Do you sometimes feel like you’re on a networking frenzy - bopping from one event to another hoping to make that “right” connection and make a sale?
Well, listen up - successful networking is not about going to a dozen events every month. Instead just pick a few that you can commit to and attend faithfully.
Think QUALITY over QUANTITY.
Remember networking is about building relationships – people need to see you more than twice a year to make any real connection with you.
With time in such a high demand, how does one go about selecting the right event to attend? Consider:
The Mix of Attendees
- - are they people you connect with
- - do they share or service your target market
- - can you comfortably pass referrals to the
- - do you have anything in common with other members
- - does it fit your style – professional, casual, educational, fun etc.
Convenience
- is the location easy to get too
- - is the day or time one you can attend consistently
So before you run out the door to another networking event - STOP! and re-evaluate your efforts. Which have the best opportunities for you?
But don’t forget - it’s what happens between the meetings that makes the real difference. Make a personal commitment to follow up each week with at least one new person you’ve met. You’ll gain increased visibility, have stronger connections, leverage your time AND get more business.
