The Secret to Networking Success
October 13th, 2006
If you really want to master networking, here’s the Readers Digest Condensed version of networking basics to build your business. Make sure to read #4 - it’s the secret to getting the best return on your networking efforts.
1. Be Visible
Consistently attend networking events – pick a few that work for you and make sure to go without fail.
2. Build Relationships - Don’t Sell
Have meaningful conversations that are focused on getting to know more about the other person and their business. As they say: It’s not WHAT you know or even WHO you know BUT rather HOW WELL YOU KNOW THEM.
3. Become a Resource
Continue to build a large pool of people. The more people you know the easier it is to make connections for others. Remember, whenever possible seek be of service – try to connect others with a resource or introduce them to someone they want to meet.
4. Pass Referrals
This is it - the big secret. If you really want to gain more business from networking you MUST find ways to give business to others. Now this doesn’t mean that you have to buy from everyone you meet. Instead just look for opportunities to connect or “hook-up” people – simply put, look to give referrals to others.
I’m a member of BNI (Business Network International – the Richmond chapter). One of their mottos is - “Givers Gain”. I must admit that it really does work. Think for a moment, how did you feel the last time someone gave you a referral? I bet you were pretty happy, and very appreciative. AND you probably went out of your way to reciprocate and help them as well.
So this coming week, think of someone in business you know and spend some time just thinking about what they most need. I’m sure that with a bit of consideration you’ll come up with a referral or resource that will help them. Set a goals for yourself to help at least 1 person each week and I’m certain that both your network AND your business will prosper
Oh, one more thing - it’s easier than you think. So just get out there and DO IT! I promise you’ll love the results.
